About Jason Merrell

I’m a relationship-driven commercial real estate advisor specializing in industrial and investment sales across South Florida and New York.

With a strong foundation in the New York industrial market, I’ve expanded my practice into Broward County and Palm Beach County, where I work closely with property owners, investors, developers, business owners, and 1031 exchange buyers seeking strategic guidance in a competitive market.

I’m known for my hands-on approach, relationship-focused business style, and commitment to helping clients create long-term value through thoughtful real estate decisions.

How I Got Here

I built my career in the Long Island industrial market.

That market taught me a lot. It taught me how important relationships are, how much local knowledge matters, and how every owner has a different reason for making, or not making, a move.

Some owners are ready to sell. Some are thinking years ahead. Some are being approached by buyers and just want to know what is real. Others are trying to figure out whether their property still fits their business or investment goals.

Working through those conversations shaped the way I approach the business today.

What I’ve Learned

Industrial real estate is not just about buildings.

It is about timing, access, operations, ownership, risk, and long-term value. A warehouse, flex building, or manufacturing property may look simple from the outside, but every asset has a story behind it.

Who owns it? Why do they own it? What would make them consider selling? What is the property worth to an investor versus an owner-user? What does the market actually support?

Those are the questions that matter.

Where I’m Focused Now

II continue to work in New York while also growing my practice in South Florida, especially throughout Broward County and Palm Beach County.

South Florida is an active and competitive market. Owners are constantly being approached, buyers are looking for limited opportunities, and good information matters.

That is where I try to bring value.

I spend time understanding the market, speaking with owners, tracking activity, and helping clients make sense of what is happening around them.

How I Work With Clients

I like to start with a real conversation.

What do you own? What are you trying to accomplish? Are you looking to sell, buy, expand, exchange, hold, or just understand the market?

From there, we can talk through value, timing, demand, and options.

I do not believe every conversation needs to turn into a listing or a deal. Sometimes the most valuable thing I can provide is a clear read on the market and an honest opinion.